Nike - Take It To The Next Level (Dir. By Guy Ritchie)

This is the new "Take it to the next level" ad campaign being run by Nike just in time for Euro'08. The commercial depicts the ascent to glory of a soccer player, from a first person perspective. It even includes the madatory high profile relationship. A number of Nike athletes appear in this including Arsene Wenger, Cristiano Ronaldo, William Gallas, Cesc Fabregas, Marco Materazzi, Ronaldinho, Real Madrid Dutch dup Wesley Schneider and Ruud van Nistelrooy. The video was also directed by none other than Guy Ritchie.